According to the recently released Mainstream Consumer Channel Report by AppLovin, about 70 per cent of mobile game players play every day, making the game one of the most stable digital points of contact for brands.
According to the report, approximately 71 per cent of hand-walking players buy at least once a week, while 77 per cent consume $100 or more per month online. Research also shows that advertising in games is having a measurable impact on consumer behaviour. Nearly 40 per cent of the players indicated that they had purchased the products within three months of seeing the mobile game ad. Of these buyers, 92 per cent were satisfied with the purchase and 86 per cent indicated their intention to repurchase the product.
In addition, there is a relatively positive attitude on the part of players towards advertising in games compared to other digital environments. Some 71 per cent of the players indicated that they had a good sense of advertising while playing hand-swam. The study also found that high-income families are highly involved and that most households with an annual income of $200,000 or more have a very positive view of mobile games advertising. This study, based on 2,500 United States mobile game players, found that the audience group was highly in line with the majority of adults in terms of age, gender and income distribution. It is important for advertisers that 70 per cent of respondents indicate that they are in charge of most of the home ‘ s purchasing decisions and that their financial position is stable.