Epic Games announced that after Apple optimized the installation process at a third-party application store to comply with the EU Digital Market Act, its Epic game store registered a significant 60 per cent reduction in the loss of user installation on the iOS platform. Currently, the shop only provides the iOS version in the European Union region, while Andrey is globally open.
Epic states: “About 65 per cent of iOS users who tried to install the Epic game store before the apple update process were abandoned because of the fraudulent design of the apple. After the process was optimized, the loss rate fell from 65 per cent to about 25 per cent, and the data continued to decline as users upgraded to the new iOS system.” Epic highlighted in particular: “This was the first time that the success rate of iOS users in installing Epic games was observed close to the level of windows users and Apple Mac users.”
In response to the requirements of the Digital Market Act, Apple significantly improved the process of installing alternative application shops on the EU web page in the IOS 18.6 system, released in July: streamlining the installation from 15 to 6 steps, removing the previously misleading and threatening interface, and resolving the problem of the end-of-life of user-calculated iOS settings. These improvements directly contributed to a significant reduction in the installation loss rate at the Epic game store.
Despite Epic’s affirmation of Apple’s progress in the installation process, Epic alleges that Apple’s policy towards competitive shops is contrary to the Digital Markets Act: “They obstruct competition through anti-competitive means, including the imposition of fees for waste such as core technology fees, the application of discriminatory policies (deteriorating its provisions at iOS app stores) to developers who support competitive shops, and interference in competitive application developers and store product design decisions through approval and fair procedures. These policies are illegal and in stark contrast to the open model of Apple’s own Mac platform.” Epic revealed that, as a result of these anti-competitive practices, the number of mobile games issued by developers for iOS platforms through the Epic game store was much lower than the Android version. It is worth mentioning that, unlike Apple’s improved installation at the iOS store at the request of the European Commission, Epic accused Google of continuing to flagrantly violate the Digital Market Program: “The installation process consists of 12 steps and contains a `possibly harmful’ misleading warning page to discredit well-known competitors. At the global Andre market, the deceptive interface of Google led to the failure of attempts to install over 50 per cent of Epic games stores.”
In addition to the EU region, Epic has initiated legal challenges to this act in the United States through the new Epic v. Google case.