The NCSOFT recently announced the establishment of the Mobile Casual Division and appointed Anel Ceman, a senior European mobile player, as Senior Vice-President to lead the global expansion of the sector. This initiative marks an important step in the NCSOFT ‘ s strategy of diversifying the global game market, aimed at taking advantage of its leading advantage in artificial intelligence and data technology to advance the rapidly growing field of mobile leisure games.
Anel Ceman has more than a decade of experience in mobile leisure games, focusing on European markets, has taken on leadership roles in prominent companies, including Trippedot Studios in the United Kingdom and the Outfit7 series of Talking Tomcats.
Anel Ceman ‘ s accession is expected to bring an innovative concept and a globalized business strategy for NCSOFT, especially in the design, user acquisition and realization of mobile leisure games. His experience could help the NCSOFT to build greater competitiveness in the European and American markets and attract a wider group of players.
NCSOFT plans to apply its expertise in AI and data analysis to the development of leisure games, optimizing game design, player experience and marketing. Ceman’s leadership will facilitate the landing of these technologies in the field of mobile leisure games.
The NCSOFT aims to diversify through the development of new IPs, the extension of distribution operations and the opening of mobile leisure games. In addition to leisure games, the company is promoting the development of large multi-person online games (e.g. Paradise Swords), shooting games and animation-style games to ensure that different players are covered.
The NCSOFT programme seeks opportunities for M&As or co-operatives through global investment to enhance the value of enterprises, in order to consolidate their long-term leadership in the recreational game market. The NCSOFT has also recently collaborated with Amazon Games to launch ” Queens and Freedoms ” and plans to launch projects such as ” Swording NEO ” and ” Swording Heroes ” , to demonstrate its continued commitment to MMO and other types of games.