The latest report of the market intelligence company Similarweb indicates that the current daily usage of the Meta social platform Threads on mobile devices has surpassed the Elon Mask sub-platform X. While X remains in the lead at the end of the web page, the iOS and Android mobile applications of Threads have continued to grow in active users over the past months.
Similarweb data show that, as of 7 January 2026, Threads had 141.5 million active users at the mobile end, compared with 125 million active users at the X mobile end. This change appears to be the result of a long-term trend rather than the recent contentious events on platform X. The Attorney-General of California has launched an investigation into the exposure of the X-Inline AI tool Grok to the production of pornographic images of women (and even of minors) and similar investigations have been initiated in many places, such as the United Kingdom, the European Union, India and Brazil, and Indonesia and Malaysia have banned X.
The controversy over X has also led to an increase in the recent installation of Bluesky, the new social platform created by Twitter. The increase in the use of Threads’ mobile end-end may be more due to other factors: the cross-platform promotion of large social applications such as Meta’s Facebook and Instagram (Threads usually advertises to existing users), the focus on creators and the rapid iterativeization of new functions. During the past year, Threads has promoted interest-based communities, enhanced filtering, private correspondence, long text, time-limited dynamics, and recently has been found to be testing the game function.
Taken together, the growing number of active users of the day shows that more and more people use the mobile end of Threads as their daily habits. According to official data from Meta, the company announced in August 2025 that it had exceeded 400 million active users for Threads in August, followed by 150 million active users at the reporting date last October. This growth trend has continued for many months. Similarweb reported last summer that Threads was narrowing the gap with X at the mobile end, with an annual growth rate of 127.8 per cent by the end of June 2025. Notably, Similarweb observed that X is still ahead of Threads in the United States market, but the gap is narrowing: one year ago, X was twice as active as the current daily user in the United States. However, Threads has less influence at the end of the page. According to Similarweb data, the average number of daily visits to the X page has stabilized at around 150 million, while as at 13 January, the combined average number of daily visits to Threads (Threads.com and Threads.net) was only 8.5 million.
